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For a Graphic Design Business Class, we were required to work in a group through designated roles to create a mock design company and create branding for it. As Creative Director, I ensured our team had direction in building our brand identity. Our goal was to create a design company that is invested in growing the local community by offering branding identity, package design, illustration, UX and sustainable design services to local businesses and environmentally focused projects. Our logo and stationary is reflective of nature and the metaphors found in our philosophy statement: “Our company name is based on versatile and dynamic forces of nature. Like roots we adapt to succeed, and like copper we are a high conduit of creativity and striking designs. Our methodology is grounded in sustainable design practices and creating brands that transform communities.”