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Ashley wanted her signature incorporated in some way. She was happier with the visual aesthetics of her first name but less thrilled with her last name, therefore I incorporated it with a complimentary sans serif font. I felt the textured nature of the typeface was compatible with the organic and flowing scrip of her signature while providing a balance. The leaf illustration adds personality and identity while building unity between her fist and last name. It also is utilized in a smaller icon with her initials.